Most SEO delivers an expensive, often problematic, failure for clients with unrealistic expectations for an expensive, low traffic Web site. Source: http://www.lifepurposediscoverysystem.com/blog/uploaded_images/fear-of-failure-768216.gif
This shift ArnoldIT’s “content with intent” approach manifest is an innovation driven by a high volume of lower quality online content and increasingly heavy handed SEO tactics.
Stephen E Arnold’s “content with intent” method works in a manner similar to a series of bursts, a digital MIRV. Source: http://www.rolfkenneth.no/NWO_review_Sutton_Soviet.html
In what appears to be increasingly desperate attempts to generate traffic to a Web site, search engine optimization experts have forced Google and other search systems like Blekko.com to take action. Going forward, search vendors will, like a strict teacher, to scrutinize, “grade”, and flunk some online information.
Arnold says, “In effect, Google is like a college composition teacher. Grades of C, D, and F are not acceptable. Deliver A or B content or suffer the consequences.” “Does Google have an emotional investment in great writing?,” asks Arnold. He answers his own question this way, “No, Google cares about ad revenue and lousy content could harm Google cash flow.”
The relationship between content producers and Google sounds grim at best. Fortunately, Steve Arnold, author of Google: A Digital Gutenberg and managing director of Arnold IT, recently provided four tips for moving out of “SEO hell”, where guessing and shoddy content are likely to yield decreasing traffic from major search engines like Google and systems which federate its outputs:
- “If you are a content producer: [a] get backlinks, [b] write content that a college English teach would grade A or B, and [c] produce content on a particular topic, on a regular basis, and build an active comment community.”
- "Professional sites like LinkedIn offer an opportunity to build an audience for your message.”
- “Create content that you provide to other blogs or publications. If you have an idea, contact the editor and inquire.”
- “Comment on blog posts that are related to a particular topic which you have associated yourself, link to your own writings, and seek comments about your own writings.”
ArnoldIT offers a variety of programs to explain the “content with intent” approach. When applied to marketing and sales, ArnoldIT.com offers a strategic information marketing method or SIMM. Almost any blogger or marketer can put the method to use. ArnoldIT.com offers software and support services designed to deliver results, not staggering monthly bills for search engine optimization tactics that can backfire with potentially damaging consequences.
Stephen E Arnold is a technology and financial analyst with more than 30 years of experience. He is the recipient of the following awards: ASIS Eagleton Lectureship, 1986; Online Best Paper Award, 1989, the Malcolm Hill Award, 2003, the OSS Golden Candle Award in 2007.In addition to Google: The Digital Gutenberg, he is the author of more than 50 journal articles and a number of other books, including Internet 2000 and the first three editions of the 600 page encyclopedia of search called "The Enterprise Search Report". His new study of enterprise search will be published by Pandia in Oslo, Norway, in May 2011.
(If you use the phrase “content with intent”, “simm”, or variants, please, creditwww.arnoldit.com/sitemap.html.)
If you want to talk about a “content with intent” engagement, write seaky2000 at yahoo dot com.
Don Anderson, March 27, 2011
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